| 第二届(中国·常州)国际地板博览会在突出产业集群,促进集群商机的基础上,整体塑造横林地板品牌效应,深化展会与市场联动,将博览会与中国首座新型规模化地板直销基地——横林国际地板城形成互动,进一步扩大市场竞争力。两者强强联合对提高横林地板整体品牌形象意义重大。 Based on the industrial group and business opportunities, the second (China·Changzhou)International Flooring EXPO will make full use of Henglin flooring brand to promote the interaction between the EXPO and market, and further enhance the market competitiveness by interacting between the EXPO and the first Chinese full-scale door-to-door sale base----Henglin International Flooring Town. It is meaningful for Henglin to improve its entire flooring brand image by this win-win cooperation. 作为江苏省重点项目,横林国际地板城是全国最大规模的专业化地板市场,它依托长三角横林强化地板,南浔实木地板,安吉竹地板这三大中国地板集群,是全国地板厂商对外贸易,直销的专业化平台,是国际化地板采购集散中心。它将打造产销一体的产业体系,完善产业集群,是实现整体品牌战略,打出横林品牌的强有力武器。 As an important project in Jiangsu Province, Henglin International Flooring Town is the specialized flooring market which has the largest scale in China. Based on Chinese three major flooring group of Yangtze River delta Henglin laminate flooring, Nanxun solid wood flooring and Anji bamboo flooring, Henglin International Flooring Town is the platform of export trade of national flooring manufacturers and the door-to-door sale, and it is also the purchasing and distributing center of various flooring. It will fulfill the entire brand strategy by producing the system of production and marketing, and completing industrial group. 博览会在以集群经济为主体的形式下,利用展会效应着力优化参展企业结构和主体,引入品牌管理概念,全力打造我国地板行业“一站式”的采购平台,地板行业最权威的交易平台,地板行业最新资讯的信息发布平台的“三合一”新型商贸平台。 With the form of collective economy, the EXPO will optimize the system of enterprises and introduce the concept of brand management in order to complete the “one stop” purchasing platform in Chinese flooring industry. And the platform is the most authoritative “three in one” newly trade platform in flooring industry to launch the most dated information. |